Note from Pauline Durban, Founder and President of Covered Perfectly - Wow, 4 years, where does the time go. Jennifer and I became fast friends when she came out to model for us last year. I love her, she's down to earth and says it like it is. It was an honor for her to interview me in celebration of our 4th birthday.
This post was sponsored by Covered Perfectly.
Over to Jennifer...
This month marks the 4 year anniversary of Covered Perfectly, the brainchild of Pauline Durban. I’ve styled her tops and dress many times. Today I want to share her vision and company with you. On the funny side, the first time I wrote about her tops, I called her brand Perfectly Covered instead of Covered Perfectly and it took several days for either of us to notice ?
Jennifer ~ What prompted you to start your own clothing company, when you had a full-time job in a different field?
Pauline ~ I was disillusioned with the tops in my closet and feeling that we were the forgotten generation. I decided I could fill the gap! It was terrifying to invest my life savings in this company, but thanks to bloggers like yourself getting the word out and our amazing customers, we’re thriving 4 years later.
Jennifer ~ Why did you decide to produce your garments in the USA, it must be more expensive?
Pauline ~ Made in the USA will always be more expensive but the quality more than makes up for that. I’m able to keep my prices reasonable and maintain high quality. The turnaround time is also faster, so when we sell out of a style, I can restock within weeks rather than months.
Click here to shop the V Neck with Bell Sleeves
Jennifer ~ How important is the fabric you choose?
Pauline ~ Critical! As we get older, our skin gets dryer so I needed something that was going to feel great against our skin. The moment I felt my MicroModal, I knew it was perfect. It’s incredibly soft and comfortable which I knew our customers would love.
Click here to shop the Wrap Over Top
Jennifer ~ Who do you think of when designing a new top?
Pauline ~ Initially I thought about what I would like. More often now, I listen to my customers. Sleeveless tanks go against the theme of the company but I had so many requests, I decided to make them and they’re selling out.
Click here to Shop the A-Line Henley
Jennifer ~ What are your top sellers?
Pauline ~ The Simple Comfort is our #1 selling top. It’s great for layering and available in every color. Last year I introduced the Fit and Flare that is perfect for hiding your tummy. I also introduced a Leisure Suit and that has been flying off the shelves!
Click here to shop the Fit & Flare
Jennifer ~ What’s next for Covered Perfectly?
Pauline ~ We started out with just tops, then added pencil skirts. Recently we added dresses and I’m going to add more. We have so many requests for 1X sizing, we’re now adding them to our collection each time we do a new production run. Women of all shapes and size love our fashion. I’m happy to report that I’ve had way more hits than misses and as a small, (but growing), woman-owned business, I’m extremely grateful.
Click here to shop the Simple V Neck Top
A Well Styled Life readers can receive a 20% OFF on up to two items! Use the discount code AWSL when you check out at Covered Perfectly. There are several styles to choose from, and the discount will apply on up to two items. Or you may take advantage of the “Buy 2 get your 3rd FREE” special. This special applies to any combination of items store wide, just add 3 items to your cart and the discount will be applied automatically. Only one of the discounts will work. Start shopping!
Thanks for reading and have a great day!
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