Note from Pauline Durban, founder of Covered Perfectly - I read this article that Jennifer wrote and really enjoyed it. I asked her if I could repost it and of course she gave me permission. One interesting part was about using older models. I'm proud to say that since I started Covered Perfectly all of the models have been age appropriate. Real women that you can relate to.
Over to Jennifer...
I took my grandson to a Christmas event yesterday. It was for grandparents and grandchildren only so I was surrounded by a lot of older women. As I looked about the room I was struck by how differently women are choosing to age.
That difference is also reflected in the media who are finally using older models. Brands have gotten the memo – we’re a large demographic with dollars to spend and they’re responding by using models that will appeal to us.
Many of these models have had “work” done and others are going it au naturel. Women are as diverse as the models we see. Some of us are fighting the signs of aging with every option available and others are letting nature take its course so these models represent us. Is one more graceful than the other?
Many models have stunning gray or silver hair and others will color it until the day they die. Just like us.
Many are having injections and no-downtime procedures to refresh their look. Just like us.
Many models have neck and full-on facelifts. Just like us.
Are these women trying to fool anyone into thinking they’re younger than their years? Are they not aging gracefully? Or are they doing what they can to make their outside more closely resemble how they feel on the inside?
Having a cosmetic procedure, injection, or laser peel is not a moral failure nor does it prevent you from aging gracefully. It’s a personal choice and your business alone.
As I sat with foils on my head at the salon last week, a woman my age helped her mother enter the salon. The mother was using a walker which was holding her oxygen tank. She was clearly a regular and chatted everyone up as she got her dark brown roots touched up. Was she attempting to fool anyone about her age? No, she was 96 and liked her hair dark…end of story. When she looked in the mirror she was pleased to see dark hair.
We need to support each other’s choices, just as we do with fashion and makeup. I love to wear makeup. Others feel we should wear less as we get older. Neither is wrong. It’s simply a choice.
Aging gracefully is a personal journey and there’s no shame in aging the way you want.
For more information on Jennifer's blog click here
Jennifer has done many reviews for Covered Perfectly
Here are links to my three favorites: